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Truck in the Tree
An Internationally known landmark for 24 years
Mark Madson saved the Twin Trees from being bulldozed when the new road going to the Little Limestone Company was being built. Who knew at that time, just by saving those trees would change the History of the Wisconsin Mad Man?
When Luke Madson was 12, Mark bought the 1959 Chevy Fleetside Pick up for $300.00, to restore it with his son, Luke, for his 16th birthday.
It was like a Light From Heaven when Mark & Luke decided to use the Chevy truck and put it into the tree to make a ‘Tree House’.
Mark had a “Buddy with a Crane” help him put up “The Truck in the Tree” in March.
The Truck in the Tree was featured in many Hot Rod & Off Road Truck Magazines. Mark Madson was interviewed by radio stations and TV news shows.
Mark put the “General Lee Car” in the tree before he put it on the roof of the Boar's Nest Tavern in Allen’s Grove. He also repainted the tree truck before putting it back up in the tree.
Luke Madson grew up and went to college.
The Truck in the Tree was featured on “Ripley’s Believe it or Not” as a Romantic Parking Place. It was shown every year just before Valentines Day.
Because of The Truck in the Tree, it helped Mark get on the TV show “Junk Yard Wars”.
The Truck in the Tree was featured on Jessie James TV Show “Monster Nation”.
The Truck in the Tree was put on the cover of Mark's first book “Creations of the Wisconsin Mad Man”.
Mark was featured on a Father and Son TV Show “Country Fried Video” answering the question - How would Mark Madson’s son turn out? Just like Mark only better.
Larry the Cable Guy was filmed in the Truck in the Tree in his TV show “Only in America”.
Both “The Truck in the Tree” and the “Packermobile” were featured on the “Packer Fan Reality Show”. Unfortunately the show never aired.
Mark shot the pilot episode for his own TV show “Rock Hard in Wisconsin”.
Because of the Truck in the Tree, Mark was selected as one of the featured characters for the TV show “Utopia”.
Mark's girlfriend, Diana drew The Truck in the Tree Christmas Card. The Truck in the Tree & Mark were featured in the movie “Wisconsin Cheese Heads”.
Mark used his man lift to repaint the Truck in the Tree. It took five weeks.
Diana & Mark made an artistic model of the Truck in the Tree.
“The Truck in the Tree” has given Mark well over a million dollars in low cost, unique and very effective advertising. Call Mark at 608-295-5059 and he will do the math for you.
Now he has decided to do a little more “Commercial Art” with the creation of “The Tree in the Truck” and the “Truck Between the Trees”.
Check back to keep up with Mark's new adventures.
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Truck in the Tree
So, what makes me tick? What’s my background? Where did I come from? What have I done? Where am I heading?
All great questions that I’m happy to answer. On this website I offer up some information about me and some of my more recent projects and media events.
Two creative books in one! This upside down and backwards book highlights my more than 50 years of extraordinary creations – from my “Big Block Mailbox” to my “12 second Cadillac”. From my “Pro Street Lawnmowers” to my “9/11 American Flag”. All completely detailed inside!
Follow Wisconsiinites Mark “the IceMan” Madson and Dieter “The Snowman” Sturm on an epic trip, leaving from the Tundra of Wisconsin’s Green Bay Lambeau Field as they drive south bound to support the Green Bay Packers to victory in Dallas at Super Bowl XLV.
Imagine if you will a website dedicated to that Free Wheeling Creative Spirit that drives all of us Auto Enthusiasts Wild. Our Special Place! The primary purpose of Harley Heartbeat is to introduce all of my creative, new ideas and wild wacky projects to the rest of the world.